Collaborate with the CMO to develop and implement comprehensive growth marketing strategies to drive revenue growth and achieve business objectives.
Execute performance marketing campaigns across various channels, including digital advertising, email marketing, social media, and content marketing, to generate leads and acquire customers.
Develop and execute Account-Based Marketing (ABM) campaigns to target key accounts and drive engagement with decision-makers.
Analyze campaign performance metrics and KPIs to optimize marketing initiatives and maximize ROI.
Conduct market research and competitive analysis to identify opportunities for growth and stay informed about industry trends and best practices.
Work closely with cross-functional teams, including Sales, Product, and Engineering, to align marketing efforts with business goals and drive customer acquisition and retention.
Requirements
2-3 years of experience in SaaS marketing and Dev tool Go-To-Market (GTM) strategies.
Proven track record of success in driving revenue growth through performance marketing and Account-Based Marketing (ABM) campaigns.
Strong analytical skills and the ability to interpret data and insights to make informed decisions and optimize marketing initiatives.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Experience with marketing automation tools, CRM platforms, and analytics tools.
Passion for technology and innovation, with a desire to drive continuous improvement and achieve results.